“‘Eight rhymes with Great!’ Let’s go again for ten! Nice rhymes Stumpf! I can’t wait for your children’s book, ‘One Fish, Two Fish, Fraudulent Revenue Fish’ by the author of ‘The Taking Tree'” — Stephen Colbert
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In this quote, Stephen Colbert is satirizing former Wells Fargo CEO John Stumpf. He’s jokingly suggesting children’s book titles that take jabs at Stumpf and Wells Fargo’s past scandals.
“Eight rhymes with Great!” refers to Wells Fargo’s fraudulent practice of opening millions of unauthorized customer accounts to meet unrealistic sales goals. “One Fish, Two Fish, Fraudulent Revenue Fish” mocks how the bank prioritized increasing fees over ethical customer treatment.
The best interpretation is that Colbert is using comedic exaggeration and rhyming to continue criticizing Stumpf and Wells Fargo for prioritizing profits over customers through deception. His humor draws attention to corporate wrongdoings for entertainment as well as raising awareness.