Alison Lurie: Holiday Happiness

Posted by admin on Tuesday, September 3, 2019

Alison Lurie Money Quote saying everyone expects to enjoy their vacation time and enjoy themselves. Disappointment means they were sold unhappiness. Alison Lurie said:
 

 

“When you spend money on a holiday you are essentially purchasing happiness: if you don’t enjoy yourself you will feel defrauded” — Alison Lurie

 

 

In this quote, Alison Lurie is pointing out that vacations and holidays are a type of purchase where the expected return is happiness and enjoyment, rather than a tangible product or service.

She notes that if someone spends money on a holiday or trip but does not feel they had a good time or came away happier from the experience, they will feel a sense of being “defrauded” or cheated out of the anticipated return on their investment of time and money.

Lurie suggests that when planning a vacation, the goal is to purchase temporary happiness and relaxation, so if those emotional payoffs are not delivered, it can leave the traveler with a feeling of not getting proper value for the monetary and opportunity costs involved.

Overall, the quote conveys Lurie’s perspective that holidays are a unique consumer experience where feeling happy and rejuvenated is essentially the product being bought, so dissatisfaction may equate to a sense of being shortchanged in one’s purchase.