Alison Lurie: Holiday Happiness
on Tuesday, September 3, 2019Alison Lurie Money Quote saying everyone expects to enjoy their vacation time and enjoy themselves. Disappointment means they were sold unhappiness. Alison Lurie said:
“When you spend money on a holiday you are essentially purchasing happiness: if you don’t enjoy yourself you will feel defrauded” — Alison Lurie
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In this quote, Alison Lurie is pointing out that vacations and holidays are a type of purchase where the expected return is happiness and enjoyment, rather than a tangible product or service.
She notes that if someone spends money on a holiday or trip but does not feel they had a good time or came away happier from the experience, they will feel a sense of being “defrauded” or cheated out of the anticipated return on their investment of time and money.
Lurie suggests that when planning a vacation, the goal is to purchase temporary happiness and relaxation, so if those emotional payoffs are not delivered, it can leave the traveler with a feeling of not getting proper value for the monetary and opportunity costs involved.
Overall, the quote conveys Lurie’s perspective that holidays are a unique consumer experience where feeling happy and rejuvenated is essentially the product being bought, so dissatisfaction may equate to a sense of being shortchanged in one’s purchase.