Joe Coulombe: Underpaid People
on Saturday, February 29, 2020Joe Coulombe Money Quote saying that the grocery store was intended to serve those with great education that goes unmatched by pay rates. Joe Coulombe said:
“Trader Joe’s is for overeducated and underpaid people, for all the classical musicians, museum curators, journalists” — Joe Coulombe
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Joe Coulombe was the founder of the grocery store chain Trader Joe’s. In this quote, he seems to be saying that Trader Joe’s aimed to serve people who had obtained higher levels of education but were not paid commensurately with their education and skills. Specifically, he mentions “classical musicians, museum curators, journalists” – careers that typically require a college education but may not offer high salaries.
The implication is that Trader Joe’s sought to provide high quality, unique products at affordable prices for educated consumers who had relatively modest means despite their qualifications and talents.
Joe Coulombe Birthday June 3, 1930 – Died February 29, 2020 Aged 89