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In this quote, E. W. Howe is commenting on how difficult it can be to persuade some women that even when they find a good sale or “bargain”, whatever they purchase still requires money to obtain. His implication seems to be that some women may overlook or downplay the financial cost involved when excited about getting an item at a discounted price.
The best interpretation is that Howe is wryly pointing out the challenge in convincing consumers, especially some women, that any purchase requires monetary expenditure – even if it is advertised or feels like a good deal. He suggests the perception of a low price can obscure the reality that money is still changing hands in a transaction.