H.L. Mencken: Best Client Scared Millionaire
on Wednesday, January 17, 2018H.L. Mencken Money Quote saying those with plenty of money who are afraid of something, will be happy to spend plenty of cash to protect them from their fears. H.L. Mencken said:
“The best client is a scared millionaire” — H.L. Mencken
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In this quote, H.L. Mencken seems to be referring to clients from a business perspective. The “best client” he identifies is “a scared millionaire”. Mencken appears to be suggesting that wealthy individuals who are fearful or anxious about some aspect of their finances, legal affairs, health, etc. will be the most lucrative clients to take on.
Presumably because scared millionaires have more resources and will be highly motivated to pay well for services to alleviate their concerns or protect their wealth and interests.
The overall interpretation is that Mencken is advocating focusing business efforts on serving affluent clients who are experiencing worry or unease, since their “scared” state may make them especially eager to compensate well for solutions or reassurance.