Will Rogers: Spend Same Amount
on Tuesday, January 28, 2020Will Rogers Money Quote saying that the belief that spending more on advertising is backwards, product comes first. Will Rogers said:
“Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn’t have to advertise it” — Will Rogers
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In this satirical quote, Will Rogers is critiquing excessive business spending on advertising relative to product development. He suggests that if companies invested as much financially into research and improving the quality, value or features of what they sell as they do into promotional advertising campaigns, then they may not need to advertise their products so aggressively.
By saying they “wouldn’t have to advertise it”, Rogers implies that superior products would sell themselves through word of mouth based on their own merits rather than relying on commercial marketing spends.
His point is that over-focusing on ads over substance reflects poorly on a company’s priorities and misses an opportunity to truly satisfy customers. As with his other quotes, Rogers delivers this message with characteristic wit.
Birthday: November 4, 1879 – Death: August 15, 1935