Kathleen Burns Kingsbury on Financial Services for Women
on Sunday, March 10, 2013Kathleen Burns Kingsbury Money Quotation saying women distrust financial services and rate them at the bottom of most industries. Kathleen Burns Kingsbury said:
“When it comes to satisfaction with a product or service, women rank the financial services industry at the bottom of nearly three dozen categories” — Kathleen Burns Kingsbury
In this quote, Kathleen Burns Kingsbury is pointing out findings that show women tend to be least satisfied with the financial services industry compared to other sectors when it comes to the quality of products and customer service provided.
The best interpretation is that Kingsbury is highlighting research demonstrating that among over 30 categories of goods and services, the banking, insurance and investment industries rank lowest in terms of fulfilling and pleasing women consumers.
Her statement suggests the financial world performs poorly at meeting women’s expectations for value, usefulness and experience with their offerings.