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In this quote, Kathleen Burns Kingsbury is pointing out findings that show women tend to be least satisfied with the financial services industry compared to other sectors when it comes to the quality of products and customer service provided.
The best interpretation is that Kingsbury is highlighting research demonstrating that among over 30 categories of goods and services, the banking, insurance and investment industries rank lowest in terms of fulfilling and pleasing women consumers.
Her statement suggests the financial world performs poorly at meeting women’s expectations for value, usefulness and experience with their offerings.