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John Fugelsang is criticizing how the Christmas holiday has become focused on consumerism and the purchase of gifts and other possessions. He notes that Christmas is meant to celebrate the birth of Jesus Christ, who as a spiritual leader renounced material wealth and possessions. However, modern Christmas celebrations and traditions often emphasize shopping and buying gifts.
Fugelsang is pointing out this contradiction, where the Christmas economy relies on consumer spending, despite Christmas originally commemorating someone who did not value worldly goods or wealth. The quote suggests our modern Christmas traditions sometimes go against the spiritual teachings of the person Christmas is supposed to honor.