“Consumers are increasingly judging their digital banking experience to the offerings from companies such as Amazon, Facebook, Google, Uber and Apple” — Jim Marous
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Jim Marous is saying that consumers are comparing their experience of using digital banking services to their experience of using popular technology companies like Amazon, Facebook, Google, Uber and Apple. These technology companies are known for providing easy to use, convenient and frictionless digital experiences.
So now consumers expect the same level of seamless and hassle-free service when managing their finances online through digital banking. Jim Marous is pointing out that banks need to improve the user experience of their online and mobile banking platforms to meet rising consumer expectations set by top technology brands.