“If your income on films or whatever you’re producing using film drops below a certain level, then you don’t have enough money to stay in business. People like to say that this is all just about making money, but if you don’t make money, you don’t make anything” — Morgan Freeman
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In this quote, Morgan Freeman is acknowledging that while some may criticize the film industry as solely focused on profits, earning money is essential for the business to actually function and create more content. Freeman notes that if a filmmaker’s income drops below a certain threshold, they no longer have sufficient funds to remain operational and “stay in business.”
His point is that without making any money, “you don’t make anything” – productions cannot be sustained or realized without adequate financial backing and returns. So in essence, Freeman is arguing that profitability is a practical necessity, not just a goal in and of itself, for the film industry to continue producing movies, shows and other creative works.