Marc Benioff: Bigger Mission Profit
on Wednesday, June 12, 2019Marc Benioff Money Quote saying as CEO of SalesForce that business cannot survive on profit alone – there must be a purpose that serves the greater good. Marc Benioff said:
“To be truly successful, companies need to have a corporate mission that is bigger than making a profit” — Marc Benioff
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Marc Benioff is suggesting that for companies to achieve lasting success, their mission and purpose should extend beyond simply making a profit. Having a corporate mission that focuses on positively impacting society, customers, employees or other stakeholders can help companies earn trust, loyalty and goodwill that strengthens their business over the long run.
A mission centered around profit alone may lead a company to prioritize short-term gains over sustainable practices. Mr. Benioff seems to be advocating that defining one’s purpose and values around broader goals, rather than just financial targets, can set a company up for greater fulfillment and resilience through changing economic conditions.