Share the Marc Benioff Money quote image above on your site:
Short Link to this Quote:
Marc Benioff is suggesting that for companies to achieve lasting success, their mission and purpose should extend beyond simply making a profit. Having a corporate mission that focuses on positively impacting society, customers, employees or other stakeholders can help companies earn trust, loyalty and goodwill that strengthens their business over the long run.
A mission centered around profit alone may lead a company to prioritize short-term gains over sustainable practices. Mr. Benioff seems to be advocating that defining one’s purpose and values around broader goals, rather than just financial targets, can set a company up for greater fulfillment and resilience through changing economic conditions.