Haruki Murakami: Spare No Image Expense
on Tuesday, March 27, 2018Haruki Murakami Money Quote saying our image is all anyone can use to pass judgement, so spend every cent crafting a perfect image, based on reality. Haruki Murakami said:
“Image is everything. You don’t spare any expense to create the right image. And word of mouth is critical. Once you get a good reputation, momentum will carry you” — Haruki Murakami
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In this quote, Haruki Murakami is discussing the importance of image and reputation for businesses and public figures. Some key points:
- Murakami notes that cultivating the right public image through marketing, branding and social media is critical to success. This often requires substantial financial investment.
- He also emphasizes the power of positive “word of mouth” or recommendations from others, which is why first impressions and reputation matter greatly.
- Once a good reputation is established through the image portrayed and others’ endorsements, Murakami suggests this “momentum” and social proof can then propel further growth and opportunities almost self-sustainingly to some degree.
- The quote conveys that strategic image-building and community trust are valuable assets requiring diligent effort but able to significantly boost profiles, sales/support and overall success through network effects once attained.
Overall, Murakami promotes a holistic, long-term approach to cultivating a brand and favorable public perception as important foundations for momentum, influence and prosperity in various fields through their impacts on perception and word-of-mouth.