Zig Ziglar: Obstacles to Sales

Posted by admin on Saturday, January 5, 2019

Zig Ziglar Money Quote saying there are at least five things that get in the way of any sale – don’t want it, don’t need it, no rush for it, don’t believe in it. Zig Ziglar said:
Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust Quote

“Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust” — Zig Ziglar


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In this quote, sales and motivation expert Zig Ziglar is identifying the main obstacles that can potentially prevent a sale from being completed. Some key points:

  • “No need” refers to the prospect not seeing or understanding why they need the product/service being offered.
  • “No money” means they lack the financial resources to make the purchase.
  • “No hurry” indicates the purchase is not time-sensitive so urgency to buy is low.
  • “No desire” means the prospect is not motivated or excited about the value proposition.
  • “No trust” suggests the salesperson or company has not established enough credibility and trustworthiness in the mind of the buyer.

Ziglar’s quote conveys that overcoming these five core objections – need, money, urgency, desire, and trust – is crucial for salespeople to successfully close deals. Addressing each of these barriers is important to help move prospects through the sales funnel.

Birthday: November 6, 1926 – Death: November 28, 2012

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