Warren Buffett: Great Company, Fair Price

Posted by admin on Tuesday, April 26, 2016

Warren Buffett Money Quote saying paying fair market value for an excellent business investment beats getting an excellent deal on a middling company. Warren Buffett said:
 
It's far better to buy a wonderful company at a fair price than a fair company at a wonderful price Quote
 

“It’s far better to buy a wonderful company at a fair price than a fair company at a wonderful price” — Warren Buffett

 

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He was expressing a general principle that it is better to purchase an outstanding business (one with sustainable competitive advantages, strong management, growth potential, etc.) at a fair market price, rather than settling for a merely adequate company even if its stock price seems undervalued at the moment.

The “wonderful company” refers to one with qualities likely to generate high returns for shareholders over the long run, while the “fair company” lacks such distinguishing strengths needed to produce exceptional performance.

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