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Warren Buffett is saying that protecting the reputation of his company, Berkshire Hathaway, is more important to him than short-term profits. While he will understand if the company loses money sometimes due to risks in business, he will be ruthless if anyone damages the company’s reputation in any way.
The quote suggests that Buffett values maintaining Berkshire Hathaway’s strong reputation for integrity above all else, even making money, as reputation is key to the long-term success and trust placed in the company by its shareholders and customers.