Tim Cook: Sell Cheap Product

Posted by admin on Monday, November 22, 2021

Tim Cook Money Quote saying that the price of a product can be cheap and the product reflects that cost in quality. Tim Cook said:
 
Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone Quote
 

“Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone” — Tim Cook

 

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In this quote, Tim Cook is discussing the importance of quality over price when it comes to products. He argues that while a cheap product may sell well due to its low price point, once customers get the product home and use it, they will lose the initial joy they felt from the purchase if the quality is lacking.

Cook is suggesting that price should not be the primary factor driving a purchasing decision, because a low-cost item may seem like a good deal in the moment but fail to deliver lasting satisfaction if the quality and user experience are poor. His point is that long-term customer happiness depends more on how well a product performs its functions and how enjoyable it is to use, rather than just the initial price paid.

So in essence, the quote advocates that companies should focus on making high-quality products, even if they cost more, because customers will derive greater lasting value and joy from items that work well rather than cheaply made goods that seem like a bargain up front but disappoint after the sale. For Cook, price is secondary to ensuring a good user experience.

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