Posts Tagged ‘stephen leacock’
Stephen Leacock: Arrest Intelligence
on Saturday, February 15, 2020Stephen Leacock Money Quote saying advertising is intended to keep us from thinking just long enough to get us to pay for things we don’t need. Stephen Leacock said:
“Advertising may be described as the science of arresting human intelligence long enough to get money out of it” — Stephen Leacock
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In this quote, Stephen Leacock seems to be satirically describing the goal of advertising. By stating that advertising can be viewed as “the science of arresting human intelligence long enough to get money out of it”, Leacock implies that advertising aims to captivate people’s attention temporarily in order to encourage purchases or brand loyalty that result in financial gain.
The quote conveys Leacock’s perspective that advertising seeks to seize mental focus through compelling messages and images just long enough for consumers to part with their funds before skepticism or disinterest set in.
Overall, Leacock’s use of “arresting” suggests he saw advertising’s objective, perhaps tongue-in-cheekly, as a kind of mental hijacking for commercial ends rather than informing free choice. The tone suggests Leacock held a wry, critical view of advertising’s psychological techniques and motivations.
Birthday: December 30, 1869 – Death: March 28 1944
Stephen Leacock: Arrest Intelligence
on Wednesday, July 3, 2019Stephen Leacock Money Quote saying we all understand that advertising is meant to appeal to emotions rather than wit and is designed to stop critical thought. Stephen Leacock said:
“Advertising may be described as the science of arresting the human intelligence long enough to get money from it” — Stephen Leacock
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In this quote, Stephen Leacock is satirically describing the goal and purpose of advertising. He suggests that advertising aims to temporarily “arrest” or capture people’s attention just long enough for advertisers to extract money from them.
In other words, the science of advertising, according to Leacock, is figuring out how to engage and hold people’s interest for sufficient time to encourage them to make a purchase.
His use of “arresting” implies advertising tricks or diverts human intelligence in order to financially benefit from consumers. Overall, Leacock takes a wry view of advertising as a fleeting manipulation of people’s minds and decisions for commercial gain.
The quote offers a critical perspective on the tactics and objectives of the advertising industry.
Birthday: December 30, 1869 – Death: March 28 1944