Marissa Mayer: Subscription Payers

Posted by admin on Thursday, May 30, 2019

Marissa Mayer Money Quote saying money will happen naturally if a business provides something that is needed by enough people, they’ll pay for it. Marissa Mayer said:
 

 

“We believe that if we focus on the users, the money will come. In a truly virtual business, if you’re successful, you’ll be working at something that’s so necessary people will pay for it in subscription form. Or you’ll have so many users that advertisers will pay to sponsor the site” — Marissa Mayer

 

 

In this quote, Marissa Mayer is explaining the business philosophy she adhered to during her time leading Yahoo. She states that if a company focuses primarily on meeting users’ needs and providing them value, then financial success will follow.

Mayer notes that in the digital realm, if a service proves truly useful to users, they will be willing to pay for it through subscriptions. Alternatively, she notes that large user bases attract advertisers willing to pay to reach those audiences.

Overall, the quote conveys Mayer’s view that in online businesses, prioritizing an excellent user experience above short-term profits is the surest path to both popularity and long-term monetary gains through various revenue models like subscriptions, advertising or e-commerce. She emphasizes satisfying users as the key to unlocking business success in virtual spaces.