Posts Tagged ‘rasheed ogunlaru’

Rasheed Ogunlaru: Customers or The Cash?

Posted by admin on Wednesday, May 30, 2018

Rasheed Ogunlaru Money Quote saying business should always be about the customers and caring for them will bring an abundance of cash. Rasheed Ogunlaru said:
 
To me everything in business boils down to this: do you genuinely care about your customers - or just their cash? Quote
 

“To me everything in business boils down to this: do you genuinely care about your customers – or just their cash?” — Rasheed Ogunlaru

 

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This quote from Rasheed Ogunlaru makes a distinction between businesses that truly care about serving their customers well versus those that are only interested in customers as a source of profit. Ogunlaru suggests that at the core, a business must decide whether their priority is genuinely caring for customers as people and meeting their needs, or simply maximizing the money (“cash”) they can extract from customers.

The quote implies that businesses focusing primarily on the latter approach will struggle long-term, as customers will sense that lack of real care and take their business elsewhere.

But companies founded on genuine care and service of customers are more likely to enjoy loyalty, trust and repeat business over time. So Ogunlaru sees customer care as more important to business success than short-term financial gains alone.

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