Maggie Gallagher on Marketing to Children

Posted by admin on Friday, November 22, 2013

Maggie Gallagher Money Quotation saying well paid professionals are working constantly at finding ways to extract cash, including your money from your children. Maggie Gallagher said:
 

 

“Marketers are out there trying to figure out how to get your money out of your child” — Maggie Gallagher

 

 

Maggie Gallagher seems to be warning that some marketers aim to exploit children in order to profit from parents’ spending. Her point could be that some companies aggressively target child consumers and try to influence their preferences, even at a young age, in order to indirectly get parents to buy more products and services.

She may argue this undermines parental control and spending discretion. However, exposing children to advertising also exposes them to new ideas and experiences. Overall, reasonable people can disagree on where to draw the line between childhood marketing and exploitation.