Jonathan Ive: Make Great Products

Posted by admin on Monday, October 25, 2021

Jonathan Ive Money Quote saying Apple had only one goal – to make great stuff. If successful, they knew they’d make money. Jonathan Ive said:
 

 

“Apple’s goal is not to make money, but to make good products, We are really pleased with our revenues but our goal isn’t to make money. It sounds a little flippant, but it’s the truth. Our goal and what makes us excited is to make great products. If we are successful people will like them and if we are operationally competent, we will make money” — Jonathan Ive

 

 

In this quote, Jonathan Ive is articulating Apple’s business philosophy and priorities under his leadership as Chief Design Officer. While acknowledging Apple makes a lot of money, Ive states the company’s true goal “isn’t to make money” but rather “to make good products.” He emphasizes their motivation is creating “great products” that excite them creatively, with the belief that if they succeed at this, customers “will like them” and profits will follow as a result of operational competence.

Ive appears to be conveying that Apple focuses first on innovation, quality and the user experience rather than short-term profits, having faith this approach will lead to financial success too due to delivering excellent products people want to buy. The quote characterizes Apple’s approach to business as being driven primarily by product vision and excellence over money-making alone.