Posts Tagged ‘jeff stein’

Jeff Stein on Political Advertising Money

Posted by admin on Monday, October 7, 2013

Jeff Stein Money Quotation saying as professor of digital communications at William Penn University in West Des Moines and the executive director of the Iowa Broadcast News Association that political advertising in Iowa is not checked for accuracy, but only whether it is paid for. Jeff Stein said:
 
Any advertiser who comes in with a prepared ad and money to pay for it will be looked on with favor Quote
 

“Any advertiser who comes in with a prepared ad and money to pay for it will be looked on with favor” — Jeff Stein

 

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Jeff Stein is saying that in the advertising industry, any client who comes to a media company with an already created ad and money to pay for running it will tend to receive favorable treatment.

The best interpretation is that Stein is acknowledging that advertising sales teams are predisposed to look kindly on prospective clients who make the sales process easy by having their promotion and payment fully arranged upfront.

His quote suggests media firms are incentivized to prioritize advertisers who can provide immediate revenue rather than requiring extra work to develop ads from scratch or negotiate terms.

Overall, Stein appears to be realistically pointing out that businesses are more welcoming toward clients who simplify the transaction and guarantee payment, as opposed to those needing more time and effort to bring their project to fruition.

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