Harry Gordon Selfridge on Marketing Dollars

Posted by admin on Tuesday, May 6, 2014

Harry Gordon Selfridge Money Quotation saying customers will buy only after their imagination has been stimulated. Harry Gordon Selfridge said:
 

 

“Excite the mind, and the hand will reach for the pocket” — Harry Gordon Selfridge

 

 

Harry Gordon Selfridge is saying that if a business excites and stimulates customers’ interest or imagination, it will inspire them to open their wallets and spend money.

The best interpretation is that capturing people’s attention and enthusiasm about a product or experience will motivate them to purchase it.

His quote suggests that compelling marketing and merchandising that engages customers on an intellectual or emotional level is an effective way to drive sales, as it provokes the natural human reaction of being willing to pay for something that fascinates or delights them.