Posts Tagged ‘fern naito’

Fern Naito: Hearts, Minds & Dollars

Posted by admin on Sunday, March 20, 2011

Funny Money Quotes: We’re so attached to our cash, we quickly respond to anything that costs us some significant chunk of that money. Fern Naito said:
When you’ve got them by their wallets, their hearts and minds will follow Quote

“When you’ve got them by their wallets, their hearts and minds will follow” — Fern Naito


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Fern Naito seems to be saying that by appealing to people’s financial interests or incentives, you can also influence their broader perspectives and loyalty. The quote suggests that if someone stands to benefit monetarily from supporting an idea or entity, their emotions and overall buy-in are likely to follow suit.

In essence, Naito appears to be acknowledging that an effective strategy for gaining widespread backing involves first engaging people’s wallets or economic self-interest, after which their “hearts and minds” may also align over time due to their financial stake in the matter. The message implies that money can be a powerful tool for not only attracting behavior but also shaping beliefs and perspectives on a larger scale.

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