Sinclair Lewis: People Buy Anything

Posted by admin on Tuesday, May 16, 2017

Sinclair Lewis Money Quote saying the idea that they may miss their opportunity to purchase just one of something everyone else has is maddening. Sinclair Lewis said:
 

 

“People will buy anything that’s one to a customer” — Sinclair Lewis

 

 

In this quote, Sinclair Lewis seems to be commenting on human consumer behavior and the power of marketing tactics that create artificial scarcity. By saying people will buy anything that is “one to a customer”, Lewis appears to be suggesting that consumers are enticed by the exclusivity of limited availability, and this psychological trigger can drive sales even for products that may not necessarily be in high demand otherwise.

His statement implies that marketing strategies focusing on limited quantities per person, rather than the qualities of the product itself, can effectively stimulate purchasing decisions. Lewis’ quote suggests an understanding of how marketing exclusivity and scarcity can override rational considerations about whether a good truly offers value or is worth buying in the first place for many consumers.

Birthday: February 7, 1885 – Death: January 10, 1951

Categories: spending Tagged:buysinclair lewis