Simon Sinek: Primary Incentive
on Sunday, January 23, 2022Simon Sinek Money Quote saying let someone rebuild or reinvent a business and incentive will be the challenge, not the money. Simon Sinek said:
“Offer someone the opportunity to rebuild a company or reinvent an industry as the primary incentive, and it will attract those drawn to the challenge first and the money second” — Simon Sinek
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In this quote, Simon Sinek seems to be making an observation about what types of opportunities and incentives tend to appeal most to different kinds of individuals. Specifically, he suggests that:
- Offering someone the chance to completely rebuild/transform an existing company or entire industry from the ground up will primarily attract those drawn first and foremost to the challenge, difficulty and sense of accomplishment such ambitious undertakings represent.
- For these types of innovators and visionaries, the prospect of financial reward is a secondary motivation compared to the allure of tackling a massive undertaking that will truly test their skills and push the boundaries of what’s possible.
The best interpretation is that Sinek believes opportunities centered around disruption and reinventing established entities on a grand scale will attract entrepreneurs, leaders and problem-solvers who prioritize the thrill of immense challenges over immediate monetary gain. For these individuals, money is not the primary driver or incentive in the same way it may be for others according to Sinek’s perspective.