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In this quote, Rupert Murdoch is suggesting that maintaining a good reputation is more important to him than pursuing short-term profits or maximizing revenue. He seems to be saying that the reputation and integrity of his businesses are valuable assets that take precedence over gaining an additional $100 million.
The quote implies Murdoch is willing to forgo some potential earnings if it means protecting the long-term reputation and standing of his companies. Overall, it conveys that reputation is a higher priority for him than maximizing every last dollar, even if it means leaving money on the table.
Birthday March 11, 1931