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In this quote, Richard Branson is saying that empowering employees with control over their own time is key to building a great company together. He suggests that in today’s “Participation Age”, time has replaced money as the most valuable currency. When people feel they have autonomy and flexibility in how they spend their work hours, they will be more engaged, productive and innovative.
This sense of agency over one’s schedule fosters collaboration and partnership between employers and employees (“not for you, but with you”), leading to greater shared success. The message is that giving people control over their time builds loyalty and motivation, which are important assets for any organization.