“Creativity comes from zeal to do something, generally it is to make some money” — B. J. Gupta
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B.J. Gupta is suggesting that creativity and innovation are often sparked by enthusiasm and passion to accomplish something meaningful, and specifically that this usually involves desires to earn a profit or income.
The best interpretation is that while creativity can be intrinsically motivated, real world application of ideas generally requires some financial incentive or profit motive to sustain the effort and resources needed to turn creative concepts into viable products, services or businesses.
Gupta’s quote implies that making money is typically an underlying driving force behind channeling creative zeal into concrete outputs and solutions, even if the work itself may be motivated more by the joy of problem-solving or building something of value.