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George Gissing is commenting on how money is made by vendors who sell Christmas decorations like holly and mistletoe during the holiday season. However, Gissing suggests that if these decorative plants were not available for purchase, most people would not really care or be disturbed.
So the vendors are the ones who financially benefit from being able to sell holly, mistletoe and other “green branches” used in Christmas decorations, while ordinary people would not lose much if these items could not be procured or purchased for decorating.