Terry Starbucker: Big Hairy Audacious Goals
on Wednesday, March 28, 2012Terry Starbucker Money Quotation saying Having hugely ambitious plans for business success can lead to outperforming our wildest dreams to achieve them. Terry Starbucker said:
“Speaking of millions, entrepreneurs nurture the BHAG – the big hairy audacious goal – like a mother hen looking after her chicks. They protect and defend it as if their life depended on it (and come to think of it, in some situations, it does)” — Terry Starbucker
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In this quote, Terry Starbucker is referring to the ambitious long-term goals or visions that entrepreneurs set for their companies, which he terms the “BHAG” or “big hairy audacious goal”.
When he says entrepreneurs “nurture” and protect these goals “like a mother hen”, Starbucker means founders will fiercely shield and promote their bold aspirations for building an enormously impactful or valuable business, just as a mother chicken zealously guards her chicks.
He suggests entrepreneurs defend their lofty aims with tremendous determination, as if their “life depended on it”, since the goal is so core to their motivation and identity.
The quote conveys Starbucker’s view that establishing a daring long-term purpose acts as a driving force that founders will advance with immense care, commitment and defensive instinct.