“Men do not value a good deed unless it brings a reward” — Ovid
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Ovid believed that people tend to value and appreciate good deeds more when there is a reward involved. Ovid likely thought this because humans are motivated by self-interest and desire tangible benefits and recognition for their efforts.
So without a reward, people may be less inclined to go out of their way to help others or do good things. The rewardprovidespositive reinforcement for moral behavior.