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In this quote, Orrin Woodward is drawing a comparison between the effort people put into earning money (symbolized by the dollar bill) and the effort put into learning about money. He seems to be suggesting that many people will work hard their whole lives to earn more money and acquire dollar bills.
However, according to Woodward most people will not take even 10 minutes to truly learn about how money works, how to manage it effectively, and how to make it work for them through things like investing, saving strategies, etc.