Noam Chomsky: Political Toothpaste & Cars

Posted by admin on Friday, December 7, 2018

Noam Chomsky Money Quote saying that we should understand we are sold politicians in the same manner and by the same people that create consumer advertising. Noam Chomsky said:
 
It is important to bear in mind that political campaigns are designed by the same people who sell toothpaste and cars Quote
 

“It is important to bear in mind that political campaigns are designed by the same people who sell toothpaste and cars” — Noam Chomsky

 

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In this quote, Noam Chomsky is drawing a comparison between political campaigns and commercial advertising/marketing campaigns. The best interpretation is:

  • Chomsky notes that the same public relations/advertising professionals who design campaigns to promote consumer products like toothpaste and cars are also the ones shaping political campaigns.
  • His implication is that political campaigns have adopted similar persuasive techniques as commercial advertising – focusing on branding, slogans, targeted messaging and image cultivation rather than substantive policy debates.
  • Chomsky believes this has made political discourse and elections resemble consumer culture, where personalities and superficial tactics take precedence over serious discussion of issues.
  • The overall message is one of criticism towards the commercialization and trivialization of politics according to Chomsky, which he sees as reducing democratic processes to marketing ploys designed more to sell candidates as products rather than have meaningful discussions on programs and ideas.

Birthday December 7, 1928

 

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