Mokokoma Mokhonoana Money Quote saying Business people are often torn between being reasonable and thoughtful human beings and the desire to excel in business by extracting the maximum profit from their customers. Mokokoma Mokhonoana said:
“Millions of business people are each constantly forced to choose between their desire to not be a bad person and their desire to be a good business person, that is to say, to make as much money as they possibly can by maximizing their revenue while minimizing the cost of producing whatever it is that they sell” — Mokokoma Mokhonoana
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This quote suggests that there is often a conflict between ethical business practices and the pursuit of maximum profits. Mokokoma Mokhonoana seems to be pointing out that business owners and executives are regularly faced with a choice between their personal moral values of being “good people” and their professional goals of being “good business people” by earning as much revenue as possible while keeping costs and expenses low.
According to this perspective, maximizing profits through minimizing production costs could potentially require compromising one’s principles or exploiting others, creating an internal dilemma for those trying to be both morally upright and financially successful in business.