Michael Eisner: $ Reason to Make Movies
on Sunday, February 26, 2017Michael Eisner Money Quote saying movie studios number one goal is always to make money, and may sometimes involve making a socially redeeming film that really says something in an artful way and therefore make history. Michael Eisner said:
“The pursuit of making money is the only reason to make movies. We have no obligation to make history. We have no obligation to make art. We have no obligation to make a statement” — Michael Eisner
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“Our obligation is to make money, and to make money, it may be important to make history. To make money, it may be important to make art, or some significant statement. To make money, it may be important to win the Academy Award, for it might mean another ten million dollars at the box office” — Michael Eisner
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“Our only objective may be to make money, but in order to make money, we must always make entertaining movies. And if we make entertaining movies, at times we will make history, art, a statement, or all three. We may even win awards” — Michael Eisner
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