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Melanie White is saying that sending Christmas cards to friends and family is a way of showing them that you value your relationships enough to spend even a small amount (the price of a stamp) to stay connected during the holidays.
Her quote suggests that taking the time to send a card demonstrates that the people receiving them are important and meaningful enough that it’s worthwhile to pay a nominal fee just to let them know you’re thinking of them.
White sees the minimal cost of a stamp as a representation of how much the recipients are “worth” to the sender in terms of caring about and maintaining those relationships through a festive seasonal greeting.