Mark Cuban: Opposing Conventional Wisdom
on Friday, December 7, 2012Mark Cuban Money Quote saying doing what the crowd does is rarely profitable and opportunities should be found to view things from outside what everyone else is doing. Mark Cuban said:
“My businesses are usually built around challenging conventional wisdom, so I tend to gain by taking the other side. It’s been very profitable and entertaining for me” — Mark Cuban
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In this quote, Mark Cuban is explaining his approach to building successful businesses. He states that he often challenges “conventional wisdom” or prevailing assumptions within industries by deliberately taking an opposing or unconventional perspective. Cuban suggests that by being willing to disagree with mainstream views and stake out the “other side” of an issue, he is able to identify profitable opportunities that others may be overlooking.
His strategy seems to be finding ways to disrupt existing paradigms or norms, which he indicates has not only been “entertaining” but also very lucrative. So in essence, the quote conveys that Cuban achieves both financial gains and personal satisfaction by positioning himself in opposition to standard thinking and establishing businesses around alternative visions, which allows him to gain an advantage from a contrarian point of view.