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Kim Garst is advising that if you do not place proper value on your own time and talents, then others will not value them either. She suggests that instead of freely giving away your time and skills to others, you should start charging and getting paid for the work of your time and talents.
The best interpretation is that in order to be respected and compensated appropriately by others for your contributions, you must first recognize and demand appropriate value, payment or compensation for the investment of your own time, effort and abilities. By charging for your time and talents, you demonstrate their true worth and value to yourself and others.