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In this quote, Jeffrey Fry is saying that maintaining one’s integrity and strong moral principles should be more important than any material gain or benefit that could be obtained by compromising one’s integrity.
The quote suggests that no reward or prize is worth sacrificing your integrity and doing something unethical. Fry is asserting that any opportunity or transaction that would force you to lose your integrity is too high of a price to pay and not worth the cost.
In essence, the quote emphasizes that a person’s good character and reputation for honesty should always be valued over any worldly possessions or advantages that could only be achieved by acting without integrity.