James Cash (aka JC) Penney Money Quotation saying that gifts of the heart matter more at Christmas than those we purchase (while not ruling out that purchase). J. C. Penney said:
“We should make the Yuletide season an occasion not merely for the giving of material things but an occasion for the giving of that which counts infinitely more … the giving of self” — J. C. Penney
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The J.C. Penney Christmas quote suggests that giving of oneself, one’s time, care, and affection is more important than material gifts, especially during the Christmas/holiday season.
The Christmas money quote suggests gifts of the heart matter more than material gifts because it emphasizes giving of oneself through one’s time, care, and affection over merely purchasing material things.
J.C. Penney is saying the act of giving something from the heart, like spending quality time with someone, showing you care about them, or demonstrating affection, holds more significance than just buying a physical present.
The quote encourages people to make the holidays a time for prioritizing human connection and emotional giving over commercialized exchanging of goods.