J. B. Pritzker: Net Worth Zeros
on Monday, September 13, 2021J. B. Pritzker Money Quote saying quite simply that increasing income by trailing zeroes is the goal for increasing net worth. J. B. Pritzker said:
“We’re trying to make money, trying to add a zero onto our net worth” — J. B. Pritzker
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J.B. Pritzker is saying that he and his business partners actively work to substantially increase their wealth and net worth over time. The best interpretation is that Pritzker is openly acknowledging the pursuit of profit and wealth accumulation as a key motivation and goal for his business endeavors.
His quote suggests maximizing financial gains and adding extra zeros to the valuation of his assets is a driving focus when making entrepreneurial decisions and investments. Rather than downplaying the importance of money, Pritzker appears to embrace profit-seeking as central to his approach.