George Lucas: Merchandising Star Wars
on Friday, May 4, 2018George Lucas Money Quote saying money wasn’t the goal when he wanted control of merchandising Star Wars products – it was quality he cared about. George Lucas said:
“I took over control of the merchandising not because I thought it was going to make me rich, but because I wanted to control it. I wanted to make a stand for social, safety, and quality reasons. I didn’t want someone using the name Star Wars on a piece of junk” — George Lucas
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