Gary Vaynerchuk: Customer Is Always Right
on Saturday, June 25, 2016Gary Vaynerchuk Money Quote saying in this commonly accepted adage, we agree that most buyers will only purchase if you agree and support them. Gary Vaynerchuk said:
“The customer is always right as long as you expect and want their money” — Gary Vaynerchuk
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In this quote, Gary Vaynerchuk is providing a pragmatic perspective on the common business adage that “the customer is always right.” He acknowledges that customers should generally be treated as right when it comes to their needs, wants and complaints.
However, Vaynerchuk adds the caveat that this principle only applies “as long as you expect and want their money.” In other words, businesses should cater to customers and prioritize customer satisfaction, but there are also reasonable limits to how much a company must bend to a customer’s demands or complaints if that particular customer is not actually providing the business with revenue or profit.
So in essence, Vaynerchuk is saying customer service should be a top priority, but not to the point where it disregards the financial interests of the business itself.