Will Rogers: Advertising Spend on Unneeded
on Friday, June 3, 2011Funny Money Quotes: There is little question that ads work to convince most people to buy things, whether they are needed or not. Will Rogers said:
“Advertising is the art of convincing people to spend money they don’t have for something they don’t need” — Will Rogers
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In this quote, Will Rogers is satirically describing the goal of advertising. He suggests that the objective of many advertisements is to persuade people to purchase products or services that they don’t truly need and often can’t truly afford, by tempting them to overspend or get into debt.
Rogers’ phrasing of “convincing people to spend money they don’t have” implies the ads aim to induce spending beyond one’s actual budget or means.
His view seems to be that much advertising is less about informing consumers than manipulating them into unnecessary purchases. The quote serves as a critique of the excessive influence and excesses of commercial marketing.