Yancey Strickler: Demands of Finance
on Sunday, August 7, 2011Yancey Strickler Money Quotation saying People are reluctant to let go of cash without good cause or some sort of reward – KickStarter raises project money with both. Yancey Strickler said:
“Money demands answers … people want to put money into things that they think will be successful” — Yancy Strickler
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This quote from Yancy Strickler suggests that when people invest money into something, they want to see results and proof that their investment will pay off. Money that is invested demands accountability and answers about how it will be used and what returns it will generate.
People are more likely to put their money into organizations, businesses, projects or ideas that they believe have a good chance of succeeding and delivering a return, rather than things that seem uncertain or risky. So those seeking money, whether through investments, donations or other means, need to be able to clearly demonstrate to potential backers how they will be successful in order to attract funding.