David Lynch: Commercial Song

Posted by admin on Wednesday, September 8, 2021

David Lynch Money Quote saying that songs in commercials mean substantial profits for the artist, but imagery and song can mesh well. David Lynch said:
 
I think that commercials can really ruin a song. You know that the person sold the song for a good deal of money, and that was the tradeoff Quote
 

“I think that commercials can really ruin a song. You know that the person sold the song for a good deal of money, and that was the tradeoff. But, music and picture can marry in a beautiful way, and the reverse also” — David Lynch

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In this quote, David Lynch seems to be expressing his view that pairing songs with commercials can sometimes damage the music or diminish its artistic integrity. Specifically:

  • Lynch notes that when a song is licensed for use in advertising “for a good deal of money”, it implies the musician prioritized financial gain over creative control and vision.
  • He argues this monetary “tradeoff” of licensing a song can potentially “ruin” or degrade the song by forcing it into an unrelated commercial context for promotional purposes.
  • However, Lynch also acknowledges that “music and picture can marry in a beautiful way” when paired sensitively in a way that enhances both elements (e.g. in films). But the reverse is true if the combination is not harmonious.

The best interpretation is that Lynch believes while licensing deals provide income, they risk compromising the song by forcing it into an ill-fitting commercial setting just for profit motives. However, he also feels music and visuals can elevate each other when artfully combined for complementary creative projects rather than just advertising according to his perspective on the challenges and opportunities of integrating music and visual media.

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