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In this quote, Courteney Cox is highlighting the chicken-and-egg problem that often exists for filmmakers when trying to get a project off the ground. She points out that to attract top talent in the form of a quality “cast”, you need “financing” to pay those actors and make the production viable. However, to get financing from investors, you usually need to show that you have name actors attached who will help guarantee box office returns.
Cox is saying it’s difficult to convince people that a film can succeed unless this cycle has been broken, since having one element seems to depend on already having the other locked in place. The quote reveals the challenges independent producers face in assembling all the necessary components to get a movie made.